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Consumer Culture Theory Conference

July 7-9, 2022 | Corvallis, OR USA
CH2M HILL Alumni Center at Oregon State University


Save the Date

The 2022 Consumer Culture Theory Conference will be held from July 7-9, 2022 ​ at the CH2M HILL Alumni Center that is located on the beautiful Oregon State University campus in Corvallis, Oregon.


Oregon State University and the College of Business are excited to host the 2022 Consumer Culture Theory Conference and are looking forward to welcoming you to our campus and to the beautiful state of Oregon.

About CCT

Consumer Culture Theory

The term Consumer Culture refers to the system of commercially produced images, signs, discourses, experiences, and material objects that social groups use to make collective sense of their environments and to orient their identities and social experiences.

Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Theorists focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society. Researchers typically draw from and build on theories rooted in sociology, anthropology, media studies and communications, history, literary criticism and semiotics, gender and queer theory, cultural studies, and marketing.










Welcome to Oregon State University

There is much to do in Corvallis, Oregon located in the Pacific Northwestern United States. In less than an hour you can visit the spectacular Oregon Coast or go on an adventure in Central Oregon.

City of Corvallis, Willamette Valley, Oregon and the Pacific Northwest are full of attractions for visitors of all ages. We encourage you to spend extra days at your own convenience to visit the area.


Plan to Attend CCTC 2022


Check here for registration links and pricing. Online registration will be open soon.


Choose from local accommodation options including hotels and campus dormatories.

Learn More


Questions about registration, facilities and the conference program can be directed here.

Contact Us


Thank You To Our Partners

Past CCT Conferences

2006: University of Notre Dame, South Bend, IN (USA), co-chairs Russ Belk and John Sherry

2007: York University, Toronto, Canada, co-chairs Eileen Fischer, and John Sherry

2008: Suffolk University, Boston, MA (USA), co-chairs Anders Bengtsson and Giana M. Eckhardt

2009: University of Michigan, Ann Arbor, MI (USA), co-chairs John Branch, Markus Giesler, and David Wooten

2010: University of Wisconsin, Madison, WI (USA), co-chairs David Crockett and Craig Thompson

2011: Northwestern University, Evanston, Ill (USA), co-chairs Kent Grayson, Al Muñiz, and Hope Jensen Schau

2012: University of Oxford, Oxford, UK, co-chairs Søren Askegaard and Linda Scott

2013: University of Arizona, Tucson, AZ (USA), co-chairs Lisa Peñaloza and Linda Price

2014: Aalto University, Helsinki, Finland, co-chairs Diane Martin and John Schouten

2015: University of Arkansas, Fayetteville, AK (USA), co-chairs Jeff B. Murray and Anastasia Thyroff

2016: Skema Business School, Lille, France, co-chairs Diego Rinallo and Nil Toulouse-Ozcaglar

2017: University of California-Irvine, Anaheim, California, co-chairs Samantha Cross, Cecilia Ruvalcaba, and Alladi Venkatesh (conference site was the Disneyland Hotel)

2018: University of Southern Denmark, Odense, Denmark, co-chairs Domen Bajde and Dannie Kjeldgaard

2019: Concordia University, Montréal, Canada, co-chairs Marie-Agnès Parmentier and Zeynep Arsel