Save the Date
The 2022 Consumer Culture Theory Conference will be held from July 7-9, 2022 at the CH2M HILL Alumni Center that is located on the beautiful Oregon State University campus in Corvallis, Oregon.
Oregon State University and the College of Business are excited to host the 2022 Consumer Culture Theory Conference and are looking forward to welcoming you to our campus and to the beautiful state of Oregon.
Consumer Culture Theory
The term Consumer Culture refers to the system of commercially produced images, signs, discourses, experiences, and material objects that social groups use to make collective sense of their environments and to orient their identities and social experiences.
Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Theorists focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society. Researchers typically draw from and build on theories rooted in sociology, anthropology, media studies and communications, history, literary criticism and semiotics, gender and queer theory, cultural studies, and marketing.
Welcome to Oregon State University
City of Corvallis, Willamette Valley, Oregon and the Pacific Northwest are full of attractions for visitors of all ages. We encourage you to spend extra days at your own convenience to visit the area.
Plan to Attend CCTC 2022
Thank You To Our Partners
Past CCT Conferences
2006: University of Notre Dame, South Bend, IN (USA), co-chairs Russ Belk and John Sherry
2007: York University, Toronto, Canada, co-chairs Eileen Fischer, and John Sherry
2008: Suffolk University, Boston, MA (USA), co-chairs Anders Bengtsson and Giana M. Eckhardt
2009: University of Michigan, Ann Arbor, MI (USA), co-chairs John Branch, Markus Giesler, and David Wooten
2010: University of Wisconsin, Madison, WI (USA), co-chairs David Crockett and Craig Thompson
2011: Northwestern University, Evanston, Ill (USA), co-chairs Kent Grayson, Al Muñiz, and Hope Jensen Schau
2012: University of Oxford, Oxford, UK, co-chairs Søren Askegaard and Linda Scott
2013: University of Arizona, Tucson, AZ (USA), co-chairs Lisa Peñaloza and Linda Price
2014: Aalto University, Helsinki, Finland, co-chairs Diane Martin and John Schouten
2015: University of Arkansas, Fayetteville, AK (USA), co-chairs Jeff B. Murray and Anastasia Thyroff
2016: Skema Business School, Lille, France, co-chairs Diego Rinallo and Nil Toulouse-Ozcaglar
2017: University of California-Irvine, Anaheim, California, co-chairs Samantha Cross, Cecilia Ruvalcaba, and Alladi Venkatesh (conference site was the Disneyland Hotel)
2018: University of Southern Denmark, Odense, Denmark, co-chairs Domen Bajde and Dannie Kjeldgaard
2019: Concordia University, Montréal, Canada, co-chairs Marie-Agnès Parmentier and Zeynep Arsel