Qualitative Data Analysis Workshop

Qualitative Data Analysis Workshop

Co-chairs for QDA:

Ashlee Humphreys, 
[email protected]
Tonya Bradford, 
[email protected]
Ela Veresiu, 
[email protected]

QDA is sponsored by the Consumer Culture Theory Consortium.

The QDA Workshop is a biennial event offering hands-on mentoring and practice in the analysis, interpretation and writing of qualitative consumer research. It features intensive work sessions that vary in size and mission, depending on the applicant’s level of expertise and stage of the submitted focal project (see next section). Working with senior mentors, teams will tackle issues such as: interpretive problems, iterative cycling from data/literature/theory, and moving from findings to theoretical contributions. Here, qualitative approaches are broadly construed, and include interpretive, ethnographic, videographic, netnographic, semiotic, and phenomenological projects in consumer research. Participants will 1) gain knowledge and practice active mastery of skills in analyzing/interpreting qualitative data; 2) pursue solutions to specific, thorny issues within their research projects; 3) forge relationships with participants and mentors within the CCT community; and 4) improve the quality of their research submissions for publication outlets.

Prospective participants must submit an application. QDA participants typically are doctoral students pursuing degrees in marketing or related fields, who are pursuing research agendas that relate to the work described under the rubric of Consumer Culture Theory (Arnould and Thompson, 2005). Priority is given to doctoral students; if space permits, faculty applications from those in the early stages of their careers (e.g., tenure track, but not yet having achieved tenure) may be accommodated as well.

Application Instructions

Applicants must submit a 5-page (maximum) synopsis of one research project by February 1, 2022, to: [email protected]

Please submit any questions to the QDA chairs, and not the submission email.

Successful applicants will be notified in early April, 2022.

There is no fee to participate.

QDA Venue & Schedule

The QDA workshop immediately precedes the CCT 2022 conference, and will be held on the campus of Oregon State University. Attendees should arrive on OSU campus by late afternoon on July 5. Information about conference hotels and travel for the CCT 2022 conference applies to QDA as well.

QDA begins with an opening reception at 6pm on Tuesday, July 5, and concludes at 1pm on Thursday, July 7. The workshop venue is a short walk (700m, 0.4 miles) to the CCT conference venue.

  • Tuesday, July 5, 6PM-8PM – Opening Reception (Meet-and-greet, opening remarks over light refreshments), Location: TBD
  • Wednesday, July 6, 8AM-6PM – QDA Workshop (Mix of panel discussions and one-on-one sessions), Location: Austin Hall
  • Thursday, July 7, 8AM-1PM – QDA Workshop (Poster Presentations), Location: Austin Hall

As per current OSU policy on COVID-19, all attendees of in-person events will need to provide proof of vaccination against COVID-19, or negative results of a COVID-19 test administered no more than 72 hours prior to the event. These policies are subject to change. Updates and details will be communicated as the event approaches.